Frammix

Why Immersive Technologies

Immersive technologies create distinct experiences by merging the physical world with a digital or simulated reality. Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are the three main Immersive Technologies.

AR blends computer-generated information into the user's real environment, while VR uses computer-generated information and replaces the real world with a simulated world. MR is quite similar to AR where it also blends computer-generated information onto the real-user environment, but the real-user environment changes depending on user interaction. These three realities together are called the Extended Reality (XR).

Companies use VR to train workers, enhance creativity when designing products and collaborate with coworkers in different offices. In marketing, companies implement AR to enable the consumer to interact with products without having them in their hands. The defense industry has also been working to implement immersive technologies.